When a consumer buys a professional brand's hair products from a retailer like Walgreens, CVS or Target it is called Diversion. Consumers often think they are getting a deal but many times end up paying more than they would at a salon for products that could be old, used, damaged or even counterfeit. In some studies diverted products have been found to have extreme amounts of bacteria in them from being stored improperly for long periods of time. Check out these two videos that explain and give real evidence for why buying diverted products is a bad idea.
**Personal thought: If you are going to spend more at a third party retailer than at a salon for a product that might be bad then why not support your hairstylist/favorite salon?**
ABC news report:
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